“With Firefly, Adobe will bring generative AI-powered ‘creative ingredients’ directly into customers’ workflows, increasing productivity and creative confidence for all creators from high-end creative professionals to the long tail of the creator economy.” “Generative AI is the next evolution of AI-driven creativity and productivity, transforming the conversation between creator and computer into something more natural, intuitive and powerful,” said David Wadhwani, president, Adobe’s Digital Media Business, said in Tuesday’s release. On Tuesday, Adobe revealed its next generation of AI features, a family of generative models the company has collectively dubbed, Firefly - the first of which will generate both images and font effects. Adobe’s suite of photo and video editing software has long leveraged the assistance of machine intelligence to help its human users do their jobs, having employed the Sensei AI system for more than a decade to power features like Neural Filters in Photoshop or Acrobat's Liquid Mode.

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